Bling on the Diva

Interview with Candace Cheung, Director of Divalicious

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Hong Kong is obsessed with bra straps. You can tell just by browsing through any local gossip magazine, which jumps at any opportunity to call out the slightest hint of any celebrity’s bra straps. Candace Cheung noticed this taboo in our culture too, and in 2009, she created Divalicious – a company specialising in creating 'bling bling' bra straps for all occasions. I was excited to get an opportunity to sit down with her and find out more about her products and inspiration.

Candace Cheung

What is Divalicious?
Divalicious is a series of bling bling designer bra straps that can be worn in a feminine or rock manner. Each strap is made of hypoallergenic nickel free metal and genuine Swarovski crystals, so you can be sure that they help you outshine your friends comfortably. All the straps can be altered to suit your style, so you can play with the straps and make it a halter or cross-over.

How would you describe a Divalicious girl?
A Divalicious girl is trendy, sexy, and fun-loving. She is somebody who is confident in herself and isn’t afraid to stand out from the crowd. She wears her Divalicious bra straps casually as well as formally, and it glams up her look effortlessly.

What gave you the idea to startup Divalicious?
It all started with belly dancing. I blinged up a bra strap for one of my belly dancing performance, which I thought would be a waste if I just left it in the cupboard after one use. That is why I wore it out one evening to spice up a boring ol’ black tube dress, and everyone just flocked over and kept asking me where I got it. I received so many compliments that I decided to start up a venture on it. I love seeing girls wearing my designs and it fills me with pride to hear from customers say how dazzling and fabulous they feel having a Divalicious strap on.

Tell me about your 2011 Spring/Summer collection.
Our 2011 Spring/Summer Collection, Summer Glitters, has included a touch of romance by adding orchid and leaf designs, complimented by colourful Swarovski crystals. It pairs nicely with a plain asymmetrical dress for a cocktail event, or a designer T-shirt and capris for a trip to the mall.



Exclusive discount for LifestyleAsia readers: Get a 10% discount off any purchase from Divalicious. So what are you waiting for? Check out their summer collection here!

Guest Contributor Gillian Chu is a Hong Kong based Canadian who loves going to the latest parties, fashion, and cultural events in town. See what else she's been up to lately on her blog, here!