Photo taken on Feb. 22, 2011 shows an experience zone during the launching ceremony of the search engine Panguso in Beijing, capital of China. Xinhua News Agency launched the Internet search engine, www.panguso.com, jointly with China Mobile on Tuesday. Panguso has designed an accurate search service for news, websites, images, videos and audio data. (Xinhua/Jin Liangkuai)
BEIJING, Feb. 22 (Xinhua) -- Xinhua News Agency launched an Internet search engine jointly with China Mobile on Tuesday.
The search engine, www.panguso.com, will combine the strengths of Xinhua, a leading news agency and content provider, and China Mobile which has the latest network technologies, said Panguso, a joint venture of Xinhua and China Mobile, in a press release.
Panguso has designed an accurate search service for news, websites, images, videos and audio data, it said.
It will also expand the search service to cell phones. Users can send search results from computers to cell phones by SMS.
"The operation of Panguso is an important move by Xinhua and China Mobile to extend our cooperation in cyberspace," said Li Congjun, president of Xinhua News Agency, at the opening ceremony.
The search engine is expected to contribute to the development of new media in China and better serve Chinese netizens, Li said.
"We would like to fully exploit the advantage of Xinhua as an official agency having a large amount of news and information, and that of China Mobile in terms of technology, advanced operation principles and strong infrastructure," he said.
He expected Panguso to become a top search engine in China and a leading one in the international market.
China now has 457 million Internet users and the search engines have become an indispensable service.
"Although the online search market is highly competitive and several domestic and foreign players have taken their share, the market still has huge potential," said Wang Jianzhou, chairman of China Mobile, at the same ceremony.
Besides Xinhua's capacity of collecting information, Panguso can take advantage of China Mobile's position in the cell phone market and the company's research and development of online search technologies based on cloud computing, he said.
"China Mobile would like to create a brand new search engine that meets the demand of the market and consumers and links the Internet with cell phones," he said.Qian Xiaoqian, vice director of State Council Information Office, said at the ceremony that Panguso should prioritize its social responsibility as its two investors have always done.
It should provide quality and healthy products for Chinese netizens and work to limit the spread of illegal information such as pornography and violence, he said.
Currently Panguso will focus on news searches, which Xinhua can provide the best service, while it will extend searches to a wider range of information in the future, said Zhou Xisheng, Xinhua vice president and chairman of Xinhua Network Co. Ltd.
Xinhua will allow the search engine to make full use of its news archives, he said.
"This is another important step Xinhua has made in transforming itself from a traditional media to a multimedia organization," he said.
In January, the news agency unveiled its first research center -- Xinhuanet Industrial Park -- to develop new media products at China New Media Development Zone in southern Beijing.
Editor: Tang Danlu
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