BEIJING — I once met a very beautiful Russian fashion designer who wanted to crack the market in China. She was well financed and did all the right things: she had a fashion show, opened her own shop and even had a Web site all in Chinese. Still, she failed. No orders were filled after the fashion show; the shop opened and closed within three months because the landlord kept raising the rent, and the Web site finally closed because she could not get an e-commerce license.
So, to help avoid these kinds of pitfalls, here’s a short guide on getting started in the fashion business in China, all the Do’s and Don’ts.
DO: Cosy up to the Chinese Textile Industry Association and their local chapters.
So, to help avoid these kinds of pitfalls, here’s a short guide on getting started in the fashion business in China, all the Do’s and Don’ts.
DO: Cosy up to the Chinese Textile Industry Association and their local chapters.
